Empowering Your Business in the Digital Era
Who Am I?
I have always had one foot on the technical side and one on the business side. I'm a systems thinker who is good at maintaining user empathy and using data to inform decisions. That is what makes a great product manager & product marketer for early stage products.
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The way the onboarding process makes a customer feel... is what ultimately decides whether they will buy. You're storytelling from the second they enter your funnel. And if you want to improve your customer activation by 10-20%+ in 2-3 months, you came to the right place.
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my Systems Engineering degree helps me communicate technical concepts simply, and optimize your funnel, whether it's B2C or B2B
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my MBA informs your GTM and pilot planning
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my direct experience improving onboarding funnels as a PM at startups has lifted activation dramatically, to the tune of 6 figures+
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my experience working at the intersection of humans and nature means I am well suited to successfully launch and grow impact conscious products ​​
Amplify Your Product with Precision
Offerings
Product-Led Growth Intensive
A ~60 day, fully supported, sprint to get your product ready for prime time.
Bring your MVP and KPI you want to improve.
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Examples: B2C customer activation in onboarding funnel, identification of new market & ideation of 0-1 product in the space, pilot launch success plan.
Fractional PM/PMM
A monthly "subscription" to get PM & PMM insights when you don't have one on staff.
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Some examples: write your PRD, write user stories and communicate with engineers, design & run a/b experiments, GTM plan creation.
Single Deliverable Support
A bespoke agreement for a specific deliverable.
For example: high conversion pitch deck, B2B sales deck, market research for 0-1 API product.
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Showcasing Impactful Solutions
Projects
Everything is part of a system. I am a systems thinker first and foremost.
Throughout my 10+ year career, I have worked across industries, skill sets, and functions. I bring cross-functional, intra-industry best practices to your product.
That means I can see how the nuances of your product connect to the needs of your customers/users.
I can offer you ways to launch and grow your current product. And my background enables me to envision a data driven roadmap for a 2.0 your customers will rave about.
Here are some highlights:
Launched 0-1 Carbon offset API in <2mo
B2B
Created dashboard to enable data driven decisions for $1B+ of NGO grants
B2G
B2C
Increased funnel conversion, $150k+/year in increased revenue
Trusted by companies of all sizes
Clientele
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How I can help
#1 Deeply understand customer pains
"Cheating on customer development is like cheating on your parachute-packing class." It’s not worth it." - Steve Blank
#2 Designing a solution to the customer pains, that they're willing to pay for
"sell first, build later"
#3 Communicate your value proposition with en eye towards conversion
Together we'll answer "so what" & "why" so customer decisions are made easy
Guided by my Creative System – Ethically Marketing & Refining Products with Users, Earth, and Dollars in mind!
What is it like to work with me
Testimonials
Direct supervisor
at Aspiration Financial
"Katie is an absolute joy to work with! She's energetic, curious, optimistic, and hard-working. No matter what task was put before her, she embraced it with abandon and ease. For areas new to her, she dove right in, absorbed anything and everything, made the right connections and relationships to move the job forward, and ultimately emerged a subject matter expert in no time. I would highly recommend Katie."
Training attendee
for climate impact awareness
"[Katie] did a wonderful job engaging and including everyone in conversation."
Ready to Elevate Your Product? Let's Get Started!
Contact
Stay in touch
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